In 2015, David Beckham became brand ambassador and creative lead for the designer clothing brand Kent and Curwen. The match between football celebrity and gentlemen’s tailor may at first sight, seem an odd one, until that is you learn some of the history behind this famous British brand.
While the ties and garments made by this famous British label may have used to belong in the officers and cricket clubs of traditional England, the likes of Mick Jagger and Paul Weller have made brand more popular.
Now that David Beckham is on board with the brand, the latest range from the fashion house is sure to make its mark on the fashion world. It’s the perfect combination of the traditional and the modern.
The synergy between David Beckham and the old traditional British fashion label runs deeper than the Three Lions logo that the England football team and the brand share; it’s also a match of sporting tradition.
Established in 1926 by Eric Kent and Dorothy Curwen the fashion brand began life as a small Saville Row tie maker, but by the year 1929, they had already become a supplier of ties to Oxford and Cambridge universities.
By 1930, Kent and Curwen ties were